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Vietnamese beauty brand Skinlosophy fuses tradition with technology

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International labels dominate Vietnam’s market for high-end beauty products, but that did not deter Do Duy Khanh and Dinh Phuong Anh, who have carved out a niche for their brand — Skinlosophy.

Do says that a decade ago, the country’s beauty market operated at two ends of the spectrum. At one extreme were “sophisticated, science-based, well-designed, packaged and marketed products” made by overseas brands. At the other end were “plain, unrefined” homegrown Vietnamese formulas.

Skinlosophy’s mission is to combine the benefits of both styles: using scientific processes, such as fermentation, distillation and solidification, to purify herbal ingredients traditionally grown in Asia.

Unpacking herbs at Skinlosophy headquarters. Credit: Skinlosophy

Do and Dinh both have beauty industry pedigrees: Do’s family imported cosmetics and ran a spa, while Dinh’s family owns a herbal medicine practice.

Having identified a gap in the market, the two young entrepreneurs (Do is 28, Dinh is 30) decided to go into business together. They started developing their range by concocting formulas in the Dinh’s family’s small laboratory. Do says their products are designed for use in Vietnam’s hot, humid climate — “they are dry-touch, do not clog pores, and feel non-existent on the skin.”

And they were a hit with customers. By 2016, demand was outstripping supply. Do and Dinh emptied their savings accounts, took out loans, set up a fully-equipped facility an hour’s drive outside Ho Chi Minh City, and launched the Skinlosophy brand. They now employ 20 people and sell, on average, 1,000 products a week.

Sung Thi May, a member of the Hmong community, harvests herbs for Skinlosophy's shampoos.

Sung Thi May, a member of the Hmong community, harvests herbs for Skinlosophy’s shampoos. Credit: Skinlosophy

Skinlosophy is not the only Vietnamese brand creating space in the market for nature-based products. Naunau specializes in perfumes and scented candles, and offers DIY workshops where customers learn to blend aromatherapy oils and fragrances, and make bath bombs. Stone Hill is an organic chocolate specialist, making cocoa-based soaps, scrubs and body butters, as well as edible treats.

The growth of these companies mirrors a broader trend. Market research provider Euromonitor reports that sales of premium beauty and personal care products in Vietnam have more than doubled since 2013. The market was worth over half a billion dollars last year and is estimated to grow to $850 million by 2023.

This rapid expansion is powered by Vietnam’s growing prosperity and the rise of its middle-class demographic. According to the World Bank, Vietnam’s middle class currently makes up 13 percent of its 97 million-strong population and is expected to reach 26 percent by 2026.
Skinlosophy's products include ingredients such as green tea and red ginseng.

Skinlosophy’s products include ingredients such as green tea and red ginseng. Credit: Skinlosophy

Do says the majority of his customers are professional women in the 22 to 30 age bracket — and 80 percent of Skinlosophy’s sales take place online.

Nguyen Thi Nhu Ngoc, marketing manager for market research agency Kantar, says internet access is a key driver of Vietnam’s burgeoning beauty product sales. According to Kantar’s research, 88 percent of urban and 38 percent of rural households are now online; with smartphone ownership at 95 percent and 69 percent respectively.

Skinlosophy’s traditional ingredients include green tea, red ginseng, silk and lingzhi mushrooms.

“The most popular products are cleansers, acne remedies and formulations designed to make skin plump and glowing,” says Do.

Related video: Meet Vietnamese beauty vlogger Trang Ngo.

The duo face stiff competition when it comes to growing their business, because of the local preference for international products. “Foreign brands have more than a 90 percent share in the personal care and beauty sector in Vietnam,” says Nguyen, adding that consumers tend to believe imported products are better quality.

“It’s been hard to face established giants in trying to win the public’s attention and trust,” says Do. But with a loyal customer base, he hopes that Skinlosophy will continue to flourish.



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FINGER WAVE how do you like the Finger Wave ? ON MY FACE @jeffreestarcosmet…

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Pia Miller shares her hair and beauty secrets and the five products she can’t live without

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Former Home and Away actress Pia Miller shares her hair and beauty secrets – and the five products she can’t live without

  • Former Home and Away star Pia Miller has shared her hair and beauty secrets
  • She revealed she uses the SKII Facial Treatment Mask and Liberty Belle Eye Do
  • Pia also uses Pantene’s Pro-V Daily Moisture Renewal shampoo and conditioner 

She is one of Australia’s most glamorous women known for her age-defying complexion and her effortlessly chic waves. 

And now, Former Home and Away actress Pia Miller has shared some of her beauty secrets and the products behind her youthful visage and luscious hair.

Speaking to Beauty Heaven, the 36-year-old, revealed her skincare routine includes using the SKII Facial Treatment Mask and Liberty Belle Eye Do and she wouldn’t live without them.

Pia Miller (pictured)  has shared some of her best-kept beauty secrets and the products behind her youthful visage and luscious hair

She also revealed that she loves the MAC eye pencil in ‘Coffee’ and the Kevyn Aucoin Eyelash curler.

Pia went on to say that she uses Pantene’s Pro-V Daily Moisture Renewal shampoo and conditioner for her long beautiful hair.

‘It has no nasties [aka zero silicone] and leaves my hair feeling super lightweight. I don’t feel grease [after using it], even after day two and three of washing,’ she said.

Pia said she uses SKII Facial Treatment Mask, Liberty Belle Eye Do and Pantene's Pro-V Daily Moisture Renewal shampoo and conditioner

Pia said she uses SKII Facial Treatment Mask, Liberty Belle Eye Do and Pantene’s Pro-V Daily Moisture Renewal shampoo and conditioner

‘[It makes my hair feel more] smooth and nourished so I can wear my hair in all types of styles if needed.’

The Chilean-born actress explained that it’s important to know what ingredients are in your hair products and she avoids parabens, colourants and mineral oils.

She also revealed that her go-to hair style is a natural wave and ‘after the shower I brush and try to let it air dry and remain as natural as possible with a little wave’.  

What are the five products Pia can’t live without

1. SKII Facial Treatment Mask $165 from Sephora

2. Liberty Belle Eye Do $168 from Liberty Belle

3. MAC Eye Pencil $35 from MAC Cosmetics 

4. Pantene’s Pro-V Daily Moisture Renewal shampoo and conditioner 900ml is $15.69 each from Chemist Warehouse

5.  Kevyn Aucoin Eyelash curler $34 from Mecca

She has also previously revealed that she wears 'so much makeup while shooting I like to let me skin breathe when I'm not'

She has also previously revealed that she wears ‘so much makeup while shooting I like to let me skin breathe when I’m not’

In the past, Pia has spoken about her beauty tips and makeup routine.

She told Husskie, that she wears ‘so much makeup while shooting I like to let me skin breathe when I’m not’. 

Instead, Pia prefers to add just a slick of ‘sunscreen’ when she’s off-duty and looking after her two children, Isaiah and Lennox.

‘In the morning, I cleanse, tone and moisturise using witch hazel products, which leaves my skin feeling fresh and clean,’ she said.

Pia said she adds a slick of 'sunscreen' when she's off-duty and sometimes adds an 'organic balm' such as the Passionate Skin Care Skin Food product

Pia said she adds a slick of ‘sunscreen’ when she’s off-duty and sometimes adds an ‘organic balm’ such as the Passionate Skin Care Skin Food product

After applying Factor 50 sunscreen, she said she will sometimes add an ‘organic balm’ such as the Passionate Skin Care Skin Food product, which serves as a hydrating serum for her luminous skin.

As soon as she has wrapped on set, Pia added that she’ll use a deep cleanser such as the Neutrogena Deep Clean cleanser, in order to get rid of every scrap of make up. 

‘My routine has evolved over time – when I was younger I probably wasn’t as aware of what I was putting on my skin as much as I am now,’ she told the publication.  



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