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Fashion weeks turn more consumer-focused: Launchmetrics

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Over the years, fashion weeks have become a more consumer-focused event and in response, the British Fashion Council opened a selection of London Fashion Week shows to the general public last season, according to the third annual report titled ‘Data on the Runway’ by Launchmetrics, a brand performance cloud for the fashion, luxury and beauty industries.

On a global scale, brands supported a progressively diverse line-up and varied front row in aims to captivate a broader audience. In New York, the Council of Fashion Designers of America (CFDA) took action, issuing an open letter calling brands to ‘promote diversity and inclusion, on and off the runway’.

In an attempt to provide a clean edit representative of what the city has to offer and please international editors, New York reduced the length of its season to offer a more valuable and condensed schedule, which paid off.

The fashion industry sees the expansion towards emerging markets such as BRIC economies as a potential ‘lifesaver’ in the face of the predicted slowdown that Europe and the United States expects, Paris-headquartered Launchmetrics said in a press release citing the document.

While digitalization is becoming fully-integrated by most, the global economic changes and evolution of values from an increasingly committed society are impacting more than just the fashion week agenda, and are influencing the strategic direction of many brands.

Nevertheless, 2019 was a year of progress as the industry charged forward to remain relevant and connected, the report said.

The aspirations of a new generation of consumers—millennials and gen Z—which demand greater consciousness in terms of sustainability, diversity and inclusion from the brands that target them, Launchmetrics added.

Fibre2Fashion News Desk (DS)





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Summer Haul 2013 Forever 21, Target, Victoria's Secret, & more!

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Kingpins Transformers becomes Transformers Foundation

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The leading denim supply chain, Kingpins Transformers, has become Transformers Foundation. The foundation is a non-profit entity focused on actively addressing and facilitating change in key areas of the denim supply chain: social responsibility, sustainable cotton, responsible chemical management, and consumer education, effective January 1, 2020.

Kingpins Transformers was launched in 2014 as a summit series spotlighting members of the denim community who are committed to creating, implementing, and sharing the changes that need to happen in the jeans industry to make it more environmentally viable, socially responsible and financially sound. Transformers’ successful events in Amsterdam and New York, and a spin-off event for students that debuted in 2019 at Ravensbourne University in London, steadily gathered momentum and attracted innovative and notable speakers from across the denim industry and beyond.

With one foot in the denim design community and the other in the manufacturing arena, Kingpins Transformers has been bridging the information gap between the two, introducing brands and retailers to responsible and innovative new resources and giving members of the supply chain a platform to introduce new technologies, machinery, and systems. Now, as Transformers Foundation, Transformers is moving beyond education into action, according to a press release by Kingpins.

Collaboration and cooperation will be hallmarks of the Transformers Foundation. As a first step, the foundation will enlist supply chain industry leaders to join as founding members and create the roadmap for activities in 2020 and 2021. The Transformers Foundation will continue to host and broadcast its summits for industry professionals and students, and will expand its efforts into producing annual reports, white papers, consumer testing, industry honours for outstanding achievements, and more.

“Our industry cannot agree on facts or what is right and what is wrong. There is confusion and green-washing, misinformation and dishonest marketing along the supply chain all the way through to the consumers. Brands and retailers use resources when buying their products which are never replenished. Industry needs to understand and pay the true cost of a product, including environmental and social costs. And each day has new reminders that the clock is ticking and environmental change is needed immediately,” Transformers Foundation founder, Andrew Olah said.

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Ubuntu Fashion is coming up with "Girls and Wall"

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“Girls and Wall” di Ubuntu Group è in arrivo. È la storia delle ragazze che fanno cadere muri per creare ponti e legami.

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