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Coca-Cola’s Aha moment: New sparkling water brand debuts in March

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Dive Brief:

  • Coca-Cola will release a new sparkling water brand called Aha in March 2020. The new beverage marks the company’s first major new brand launch since 2006.
  • The team started with an initial list of 800 potential flavors before landing on eight combinations: Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate and Peach + Honey. Two of the flavors will include 30 mg of added caffeine.
  • Aha will replace Dasani’s sparkling water brand in retail locations. Dasani Sparkling will continue to be available on Dasani PureFill dispensers and Coca-Cola Freestyle machines.

Dive Insight:

Sparkling water has moved from a niche category to a powerhouse beverage that has grown at such a fast clip it has outpaced the growth of still water — America’s most popular beverage category by volume since 2016 — six-fold. In 2018, bottled sparkling water volume grew by 26% while the still water category grew by 4.2%, according to data from Beverage Marketing reported by CNBC.

But Coca-Cola thinks the category needs more innovation. That’s why the company spoke to thousands of consumers to develop Aha’s prototype, which was done in about six months. Coca-Cola North America’s Sparkling Water Director Julie Siwemuke said in the release there are “unmet needs” in the category, and Aha hits on those with its interesting flavors and colorful branding. 

Although the company sees an unmet need, Aha will face increasing competition in the sparkling water space. Spindrift, a startup sparkling water company that uses natural fruit flavoring, reported sales soared 800% from 2016 to 2018. Pepsi’s bubly, which launched last year, features Instagram-worthy cans and no artificial flavors or sweeteners — contrary to market leader LaCroix.

Brands that don’t reach for something new risk going flat. Analysts cited lack of meaningful innovation and inexperience as reasons that National Beverage Corp., which owns LaCroix, saw its stock reach a 52-week low this summer. The company cut its price target on the stock by 20% after already experiencing a drop in share price. MarketWatch reported National Beverage has seen its stock lose 56% of its value in the last year.

Likewise, Coke has not seen expected levels of popularity for its Dasani Sparkling line, which launched in 2014. Although the soda giant quoted Nielsen data showing 27% sales growth in Coca-Cola North America’s sparkling water brands, much of that looks to be driven by its Smartwater and Topo Chico brands as Dasani Sparkling has only eked out a meager market share of just 2.5% in the four weeks ending Oct 5, according to stats from a Wells Fargo analyst quoted by The Wall Street Journal.

Wary of the lessons that LaCroix and Dasani Sparkling have to teach, Coke is trying to position its new brand as fresh and original. Instead of folding the brand under another of the company’s familiar household names, Coke chose to launch an entirely new line to differentiate it from the legacy soda giant and paint Aha as more of an independent and innovative line. That move could give the brand a chance to stand out in a crowded market.

To help get eyes on the brand, Coke chose to use unusual flavor pairings to break away from the ubiquitous berry and citrus flavors in ther category. But where the beverage giant really took a leap was adding caffeine to two of the new flavors. By adding a jolt to its sparkling water, Coke stepped over the line into making its sparkling water a functional beverage. That could be a smart move since cold, sparkling and caffeinated drinks have proven to be incredibly popular as evidenced by the meteoric rise of cold brew and energy drinks in the last year.

Beyond injecting a few new ideas into the launch of Aha, Coca-Cola also has the distinct advantage of a robust supply chain through which it can distribute its new line. Even LaCroix, which has led the market for a decade, will have trouble competing with such a wide distribution network, especially if Aha catches on. However, as such a latecomer to the space, Coca-Cola is still going to have a steep climb to reach the top of the category.



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Gemini December horoscope Gemini rashifal | Monthley Forcast | With subtitle | Suresh Shrimali

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#GeminiDecember #DecemberhoroscopeGemini #MonthleyForcast #sureshshrimali
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FACEBOOK Gurudev Suresh Shrimali –

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Twitter:- Gurudev Suresh Shrimali – #DecemberhoroscopeMesh #MonthleyForcast #sureshshrimali
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Inventor of Cocktail with Human Toe Garnish Dies, Donates All His Toes to the Cause

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If you’re pouring one out in honor of Dick Stevenson, the legendary Canadian bartender who died last week at age 89, make sure some of the booze thoroughly soaks your big toes. He would’ve wanted it that way.

Stevenson, who also went by Captain Dick, is best-known as the inventor of the Sourtoe Cocktail, the notorious shot of Canadian whisky that also contains a well-preserved human toe. More than 96,000 people have found themselves in Dawson City, Yukon and downed the drink to become official members of the Dawson Hotel’s Sourtoe Cocktail Club. Every single one of them also followed the unbreakable rule that serves as the club’s motto: “You could drink it fast, you could drink it slow, but the lips have got to touch the toe.

But Stevenson wasn’t just content to leave his signature drink behind; he’s also set to become an essential part of it. According to his daughter, Dixie, his will stated that all 10 of his toes are to be removed and donated to the bar’s collection. His posthumous generosity more than doubles the hotel’s toe reserves; before Stevenson signed on to surrender his digits, six mummified toes were available for use in the drink. He also stipulated that his ashes are also to be kept in the bar, in a wooden toe-shaped urn that he commissioned before his death.

“He didn’t care anything about the money, he just wanted the fame to go on for the rest of history. [The cocktail] brought him the most fame of anything he’s ever done. Worldwide pretty much,” Dixie Stevenson said. “Dad is a publicity hound and he just said he was going to be more famous after he’s dead.”

According to an oft-repeated legend, the drink’s first toe came from a rum-runner during Prohibition who lost the digit to frostbite in the 1920s. For whatever reason, he decided to keep the toe, and he preserved it in a jar of alcohol. Fast-forward a half-century, and Stephenson—who was a barge captain at the time—found the toe in a cabin he’d bought from that nine-toed man’s brother. Stevenson started entertaining himself and his drinking companions by dunking it in shots of whiskey at his local bar, and then he started serving the Sourtoe Cocktail on its own, on purpose.

That original toe was lost in 1980 when a man who’d already had several Sourtoes accidentally swallowed it. Since then, some of the bar’s followup toes have been swallowed on purpose—despite a four-figure fine for doing that—and they’ve even been stolen (and eventually returned). In March 2018, Nick Griffiths, a former royal marine, lost several of his toes to frostbite during the gruelling Yukon Arctic Ultramarathon, and he generously agreed to donate them to the Dawson Hotel.

“When I was in hospital, I was in intensive care, so you’ve got pretty much two nurses in there with you the whole time. One of them said to me jokingly that ‘you’ll have to donate your toes to the Sourtoe Cocktail if you lose them.’ Then the doctor did the same thing and was laughing about it,” Griffiths told VICE.

“So when I was going down to get them amputated, I asked the surgeon is there any chance I can keep the toes and told him why. He laughed and said, ‘yup, they’re your toes.’ Sure enough, when I came round from the surgery next to the bed was three jars with my toes in them.”

In September, Griffiths traveled from his home in England to the Dawson Hotel to drink the cocktail, which used his own severed big toe. (Yes, he’s the first toe-donor to do this. Weird flex, etc. etc.)

It will be several months before Dick Stevenson’s toes have been sufficiently preserved and are, uh, eligible to be included in the bonkers drink that he gifted to this equally bonkers world. Rest in peace, Captain.



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This meal was so simple but unbelievably good, especially given how little time …

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This meal was so simple but unbelievably good, especially given how little time and effort went into it! Presenting creamy pasta with chickpeas and lots of veg. I’ll leave the recipe below bc you totally need this in your life. I’m super tired after doing uni work all day, so will try to get an early night. Happy Wednesday friends xx

Creamy curried pasta with chickpeas
150g pasta of choice (gluten-free if required)
1/2 medium onion, chopped
1 large carrot, peeled and chopped
1 stalk celery, chopped
1 can chickpeas, drained and rinsed
1/2 can coconut milk
1 tsp turmeric
1 tsp curry powder
2 tbsp tamari
2 cups kale, de-stemmed and chopped
Cook the pasta according to packaging instructions. Meanwhile, add the onion, carrot and celery to a non-stick frying pan and cook for 3-4 minutes, until the vegetables begin to soften. Then, add the chickpeas, coconut milk, turmeric, curry powder and tamari. Stir over a medium heat for a further 2-3 minutes. Once the pasta is al dente, drain and rinse it and add to the frying pan together with the kale, stirring until the kale wilts.





#pasta #veganpasta #veganfood #eatyourveggies #glutenfreevegan #glutenfreepasta #veggierecipes #bestofvegan #worldwideveganfood #plantbased #plantpowered #makesmewhole #healthyfoodlover #simplefood #vegandinner #foodisfuel #eatwell #healthyish #vegandinner #veganbowl #healthymeal #veganfoodie #veganuk #plantbasedvegan #forksoverknives @forksoverknives @worldwideveganfood @bestofvegan @thefeedfeed.vegan @thrivemags



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