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Brioni licenses fragrances to Lalique until 2024

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Brioni has licensed its fragrances to Swiss group Lalique SA. The Italian luxury menswear label, which is owned by Kering, has signed a license deal valid until 2024 with the Swiss luxury group, for the development and worldwide distribution of its new fragrances.

Matt Dillon is the face of Brioni’s ‘Tailoring Legends’ advertising campaign for the F/W 2019 – @brioni

Brioni’s new fragrance collection will be launched in Q4 2020. It will be distributed through Lalique’s retail network, with a focus on the luxury menswear label’s key markets, among them the USA, Russia, Europe and Japan.
 
Brioni, whose first foray on the perfumery market dates back to 1957, told FashionNetwork.com that the deal’s initial term can be renewed, and that further details on the fragrance line will be given next year.

The new fragrance collection is part of the initiatives planned by Brioni to celebrate its 75th anniversary in 2020, which will include the label’s participation to Pitti Uomo 97 with an exhibition curated by Olivier Saillard.
 
After signing up Hollywood icon Brad Pitt as brand ambassador, Brioni – whose name has always been synonymous with style and elegance – is therefore working to further strengthen its selective brand image. “Brioni is one of the world’s leading men’s ready-to-wear labels, and perfumes are an important expression for a luxury brand,” said the CEO of Brioni, Fabrizio Malverdi.
 
The beauty division of Lalique SA – a company set up in Zurich in 2000 and currently employing approximately 720 people – operates the Lalique, Jaguar, Bentley, Grès, Samouraï, Alain Delon and Ultrasun fragrance brands.

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Most stylish international fashion knee length floral print flare dress middi dress skater dress

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Most stylish international fashion knee length floral print flare dress middi dress skater dress

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#oliviapalermo #style @katiedujour…

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Fergie makes unprecedented confession about Prince Harry and Meghan Markle’s ‘pain’

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Duchess Sarah has made a surprising comment about Duchess Meghan. The royal has spoken out in support of Prince Harry’s wife.


Sarah, Duchess of York has spoken out in support of Duchess Meghan Markle.

The popular royal, who was married to the Queen’s son Prince Andrew between 1986 and 1996, has said that she feels “desperately sorry” for the Duke and Duchess of Sussex after the escalating backlash that they have been hit with over the past year.

“It must be hard for Meghan, and I can relate to her,” Duchess Sarah told Vogue Arabia. “I believe she is modern and fabulous.”

The Duke and Duchess of Sussex have been under scrutiny ever since tying the knot last May, having already faced backlash in the past when they went public with their relationship (Credit: Getty)

“She was famous before,” continued the mum-of-two. “She is great. Why can’t Meghan be great? Why can’t she be celebrated?”

The Duchess then addressed whether she would give any advice to the former Suits actress on how to handle the negativity thrown at her, saying that she would prefer to avoid it.

“I tend not to give advice because it is taken out of context,” said Sarah, “but I have been in Meghan’s shoes, and I still am.

MORE: Duchess of Sussex’s charitable work revealed in previously unseen picture during royal break

“There’s always a twist of negativity,” she continued, “and it just gets so sad and tiring; it’s hard and mean.

“I abhor bullying and I feel desperately sorry for the pain they must be going through because I’ve been through it.”



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